Colors and feelings in brand logo design​

Some people may not fully understand when told that colors and logos are crucial elements for a brand. However, when you ask someone about their favorite brand, the first thing that often comes to mind is its logo or color.​
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Many studies have shown that colors help stimulate brain activity and create awareness. Therefore, the choice of color for a logo, product, or other brand elements can significantly impact brand recall, as it is often the first thing consumers see. It also serves as a communication tool that has a long-lasting effect.​
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In addition to creating awareness, different colors carry different meanings and evoke interpretations and feelings as soon as they are seen. Today, we will explain the meaning behind each color.​

Red

              Red represents excitement, passion, energy, and speed. It is a color that stimulates the heart rate and grabs attention. Because of its boldness, red is often used in sale signs or warning signs.​

This color is ideal for businesses in industries such as food, sports equipment, and technology.​

Examples of brands that use red: KFC, Pizza Hut, Coca-Cola (Coke), KitKat​
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Purple

          Purple symbolizes elegance, sophistication, mystery, romance, strength, and imagination. It is a color that evokes emotion and relaxation. Depending on its intensity, purple can have both warm and cool tones.​

This color is ideal for businesses such as women’s products, cosmetics, perfumes, accessories, airlines, and clothing.​

Examples of brands that use purple: Thai Airways, Siam Commercial Bank, Srichand, Cute Press

Blue & Navy

              It means confidence, trust, safety, and stability. It is one of the most popular colors. It is a neutral tone that can be used with all products except for the food business. Because when you add too much blue or navy blue, it will reduce the difficulty of the food. ​
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Suitable for businesses such as Energy, Finance, Airlines, Technology, Health ​
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Examples of brands that use blue-navy: Facebook, Twitter, Samsung, Unilever, Bangkok Bank

Green

              It is a color that represents freshness, good health, peace, nature, and safety. Recently, many brands have been using this color more and more because they want to emphasize nature and health. It is a color with dark and light tones to choose from, and each tone gives a different feeling.​
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Suitable for businesses such as Organic products, restaurants, dietary supplements, beverages​
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Examples of brands that choose to use green: Starbucks, Grab, Amazon coffee shops, Kasikorn Bank

Yellow

             It means hope, optimism, creativity, brightness, and happiness. It is a color that is bright enough to attract consumers' attention even from a distance. It is also a color that is easy to pair with other colors. It can be used with almost all types of businesses.​
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Suitable for business types: Energy, Food, Housing​
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Examples of brands that choose to use yellow: McDonald's, Nok Air, Mr.DIY​

Orange

              Represents excitement, bravery, friendliness, adventure. It is a color between yellow and red. Therefore, it is another color that can catch the eyes of consumers. It also gives a sense of friendship and trust.​
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Suitable for business types: Food, Health, Technology, Housing​
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Examples of brands that choose to use orange: SC ASSET, Shopee, Xiaomi, Kerry, Thaismile, Nike, Hermes​

Black

             It represents classic, luxurious, timeless, mysterious, and formal qualities. Black is often used in credit cards to signify luxury and class. Although it is not a highly prominent color, when a brand chooses black as its primary color, additional elements such as lines are often incorporated to enhance its visibility and prevent it from looking too plain. It is not suitable for the food industry.​
This color is suitable for businesses in clothing, technology, automotive, and cosmetics.​
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Examples of brands that choose to use black: Chanel, YSL, L’Oréal, and Banana IT.

White

             Refers to purity, cleanliness, lightweight, and gentleness. White is another color that is as simple as black. It also requires other elements to help make it stand out.​
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Suitable for businesses such as baby products, cosmetics, skincare, health​
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Examples of brands that choose to use white: Apple, THREE, Acne-Aid​
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In addition to the color expressing emotions and feelings while looking, it also helps in brand awareness. Knowing this, don't forget to study and choose your brand color so that your brand is memorable like famous brands.​