Techniques for taking interesting photos of brand products

          For online sellers, product photos are crucial as they influence customers' purchasing decisions. However, some may not have enough capital to hire a professional photography company to get the high-quality images they desire. Today, the admin has some DIY product photography techniques that you can apply yourself.​

1. Plan Before Taking Photos​
Planning not only saves time but also ensures that the product and brand images remain consistent. It also enhances the product’s perceived value and appeal. Start by defining what you want to highlight, the photo style, and the key elements to include. If you’re unsure about ideas, you can gather inspiration from the internet, photo-sharing apps, or magazines and adapt them to suit your brand.​

2. Good Lighting Makes Products More Attractive​
Lighting plays a crucial role in photography. Too much light can wash out product details, while too little light can make the product look dull. Natural light is recommended, as it helps capture the product’s true colors. The best natural lighting is between 7–9 AM or 4–6 PM.​

3. Capture Clear Product Details​
Since online buyers cannot see or touch the product before purchasing, clear and detailed images help bridge that gap. Make sure to capture the product from different angles, showcasing its texture, size, and unique features.​

4. Use Backgrounds and Props to Tell a Story​
When choosing a background, opt for plain colors with minimal patterns. The background tone should contrast with the product to avoid blending in. However, placing a product on a plain background alone may look too simple. Adding relevant props can help create a more engaging story. For instance, if you are photographing a cream made from natural extracts, using key ingredients as props can enhance the image’s visual appeal and reinforce its natural essence.​

5. Use the Right Image Size for Each Sales Platform​
Different online selling platforms have varying image size requirements. Using the wrong dimensions may result in unwanted cropping, which could cut out important details. Always check and optimize your photos accordingly for each platform.​
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These techniques are neither too difficult nor too easy, making them accessible for online sellers. For beginners, it may take some practice to get things right. However, with consistent effort, you’ll improve over time. Who knows? You might even discover a new passion for photography and turn it into a future career!​